Our Chairman of the Board (UICF), Dr. John M. Albertine

Brussels: Yevghen Shulgha to Speak at Atlas Network’s Europe Liberty Forum

We are pleased to announce that our General Secretary, Yevghen Shulgha, will take part in the 2025 Europe Liberty Forum, hosted by Atlas Network in Brussels on May 22-23. This major gathering brings together economists, policymakers, and leaders committed to advancing economic freedom, individual liberty, and open markets across Europe.

Yevghen Shulgha will share key insights from Ukraine’s Price of the State project, an initiative aimed at making economic policy accessible to everyday citizens. He will emphasize the core challenge that even many policymakers struggle to understand basic economic concepts. His proposed rule is simple: always explain economics as if your audience were “a grandma from a village,” avoiding jargon, abstract statistics, and complex logic.

He will present several successful communication tools from the project: visual aids like the Price of the State Calculator and Sankey charts, relatable analogies such as the “$1,500 sandwich” to explain trade, and interactive tools like the Customs Meter Game. These approaches work because they simplify, visualize, and humanize abstract data—translating macroeconomic indicators into real-life impact, such as days of labor or years of development lost. By using surprise, humor, and intuitive comparisons, economic literacy can become not only achievable, but engaging for all.

At a time when Europe confronts new economic and geopolitical pressures, his perspective will contribute vital ideas on how to foster growth, innovation, and freedom in challenging environments. His intervention promises to enrich the Forum’s conversations about building a freer and more prosperous future for all.